95405 - BOOK "THE RED WING WAY"

Since 1905, Red Wing Shoe Company has made footwear built to last. The Red Wing Way tells how a company from a small Minnesota town became a name known worldwide.<br/><br/> Award-winning author Dave Kenney follows the company through more than a century. It first earned the loyalty of working people who needed safe, durable footwear. It supplied boots to soldiers in wartime, added hunting boots in the prosperous post-war years, and ran national advertising campaigns. It opened franchise stores across the US and later around the world. In recent decades, the same boots that work on farms and Texas oil rigs have also become a fixture of urban streetwear, from Tokyo to London.<br /> The book is illustrated with rare archive material: vintage catalogue pages, historic photographs of the people and workers behind the brand, and fashion studio shots. Alongside the story are profiles of memorable characters, customer testimonials and a look at the craft of bootmaking. It’s an inside view of a family business that took risks, stayed true to its values and remained committed to the town it has always called home.<br /> Author: Dave Kenney, two-time winner of the Minnesota Book Award<br /> Publisher: Minnesota Historical Society Press<br /> Published: 6 October 2026<br /> Hardcover, 288 pages, English<br /> Approx. 27.5 × 24 cm, approx. 1.7 kg<br /> ISBN: 978-1-68134-291-7