Founded in Tokyo in 1976, BEAMS built its reputation by introducing authentic American products and culture to a Japanese audience. What began as the American Life Shop BEAMS in Harajuku became one of Japan's most influential retailers, known for its appreciation of classic American style and commitment to quality.

In 1999, BEAMS launched BEAMS PLUS, a label rooted in timeless American menswear, elevated through Japanese attention to detail, materials, and craftsmanship. Today, BEAMS continues to celebrate American heritage while adding its own distinctive perspective.

Red Wing and BEAMS have shared a long-standing relationship spanning decades, built on a mutual appreciation for authenticity, craftsmanship, and enduring design. Together, the two brands have created several memorable collaborations, reinterpreting iconic Red Wing styles for the Japanese market.

To celebrate the 50th anniversary of BEAMS, Red Wing and BEAMS present a special capsule collection centered around the iconic Classic Round Toe boot, accompanied by a curated range of apparel and accessories. The collection reflects the shared values of both brands: heritage, quality, and products designed to stand the test of time.